Buying Jewellery Online Vs High Street Jewellers

We live in a time when online shopping is as popular as browsing the High Street Jewellery Stores. People purchase clothing, appliances, gadgets, cosmetics, even houses and cars.

For some products, however, most people are still a bit apprehensive to buy online. Whether they are about to spend a large amount on a car or a diamond ring, for example, many still prefer to visit a store personally, to be able to see, touch, and try the item before they decide to buy it.

For some, it’s the physical feeling that drives them to the store. But for others, it’s only the fear that by buying online they won’t be able receive the same same quality, or that they may be conned out of their hard earned money somehow.

If you fall with the second group, here is why you should consider making your next jewellery purchase online, as well as some tips on how to stay safe in the process.

Online stores can be cheaper and better than High Street Jewellery Stores

The main reason so many people turn to online shopping is the lower prices compared to physical stores. This shouldn’t come as a surprise and is not a red flag that something may be wrong.

Online stores can offer up to 30%, and sometimes even 50% off the recommended price. The main factors to contribute to this deviation are the third parties involved and the costs associated withoperating a physical high street store.

When you buy directly from a seller or manufacturer, there are often fewer employees to be paid along the line. Operating costs are also lower since items can be stored in smaller places and don’t need numerous huge displays to present a full collection. The number of goods on offer online are often way higher than a physical store.

Not to mention that glamorous stores also have high rent and maintenance expenses, which additionally builds up the cost of the final product.

A wide selection of choices.

When you enter a physical store, you have a few jewellery displays to choose from. And if you are a fan of a specific brand that has multiple locations, you may need to visit several to see their complete product mix.

When online, however, retailers are not limited to the physical space they have available, and they can show everything they want to offer you, and its often quicker to find what you want.

Another benefit of browsing through the items online is that if the store provides a vast amount of items and designs, the website usually has useful filters available for your convenience. Use them to tailor your budget and preferences so that you can find the right item easier and faster.

 Buy Jewellery Online - HandT Retail

No pressure to buy

When you are planning to spend a significant amount on a new piece of jewellery, it is only natural that you would want to see many different items before choosing the right one for you.

If you are at a physical store someone will have to take these items out of the displays, show them to you, put them back in. Some jewellers are then pushing you to buy, especially if they are working on a commission.

Shopping from the ease of your home lets you browse through the jewellery as much as you need so you can find that perfect piece and feel comfortable with your purchase.

Comparing products and prices

Sometimes you may want to get something for yourself or as a present for a special someone. But when you have something specific in mind (like the perfect engagement ring), you are likely to go from one store to another to find ideal gift. However, this is easier said than done.

Having to shop in bad weather, for example, may end up as a good story to tell later, but at the moment could only add unnecessary tension. After a few stores of looking at similar items, you may get confused or forget how much that other ring cost three stores back.

When you browse and buy jewellery online you won’t have to deal with such issues. You could easily compare and bookmark product details and prices, allowing you to make the optimal choice without any hassle.

Know who you’re buying from

If a friend of yours has recently purchased a nice piece of jewellery from a local store, they are likely to share their experience with you. But one opinion doesn’t add to a complete picture.

When shopping online you may read the views of dozens, even hundreds, of customers of the retailer you plan to purchase from. What’s more, you are encouraged to do so.

Reliable retailers will display testimonials from satisfied customers. But if you look deeper you can find reviews for the same store outside of the official website.

Check if previous customers are happy with the quality of the items and if the delivery was arranged on time.

Available 24/7

If you work irregular hours or long shifts, finding the time to go looking for jewellery may turn out to be extremely difficult. However, when shopping online, you don’t have to wait for the store’s business hours. Browse and buy at your convenience.

Stay safe when buying online

Looking at the benefits of buying jewellery online, you may be tempted to start shopping immediately. Nothing wrong with that. But before spending a significant amount, keep in mind one basic tip for buying jewellery online:

Make your purchase from a legitimate seller, such us H&T.

Before finalising the purchase, make sure you are working with a trustworthy company. Some points to check:

  • Have you heard of the business or brand before?
  • Is their website user-friendly and professional-looking?
  • Is the website secure? Check the padlock icon before the URL in the address bar.
  • Do they provide a Money-Back Guarantee and/or Return Policy?
  • Do they provide a phone number to contact if needed?

If the answers to the above questions are yes, then go online and reward yourself with a beautiful pair of earrings or a delicate bracelet. After all, now you don’t have to wait for the store to open.

If you are looking for a trusted jewellery shop online for your next purchase, browse the collections at H&T today.

July 30, 2020 — Sameer Khand